Cheers to Thirty Years!

Thirty years ago my wife, Carmen, and I opened a small jewelry boutique that was half the size of our tiny one-room apartment.  We started slow.  It was all we could afford.

After a few newspaper ads, customers trickled in. Looking back, it is amazing the amount of jewelry one could buy for only a few hundred dollars.  Times have changed, and what was once $200 may now be $1,000.  But then again, I remember a gallon of milk was once 35 cents.

Thirty years is a wonderful milestone to appreciate the path of one’s journey. The little boutique transformed into a large showroom. The first customer surpassed by fifty thousandth.  And the selection of jewelry changed from a handful of gold chains and diamonds into anything the mind could imagine.

And life doesn’t include just selling jewelry. Sometimes we are called for other quests. During these years I managed to find my birthmother, my birthfather, and so many living relatives that it would be impossible to capture them in a single photograph.

When it rains, it pours.

Carmen and my staff have witnessed many miracles including the writing contest for kids called Why Mom Deserves A Diamond.  This tradition has already touched the lives of millions of people. What began as a humble tribute to my two mothers is now in honor of all those who are significant in our lives.

Thirty years ago I dreamed of owning thirty stores.   Now I realize that was such a tiny dream, for life has given us so much more.

-Diamond Mike Watson, founder.